The House of Pasadena..part 1

The phone was ringing early at 8:20am on this Saturday morning. Unusual because it was 8:20 and the phone typically doesn’t begin to ring before 9:00, but also because of it being Saturday. Putting his coffee down, Andy hit “answer” on his cell phone., brought the device up to his ear and said “The House of Pasadena, this is Andy. How can I help you?”

The House of Pasadena

There's more to real estate than contracts and escrow

“The House of Pasadena” was the name of Andy’s real estate brokerage. It was a clever name he thought, because it played off of a couple of scenarios associated with selling residential real estate in the City of Pasadena, California, and it let people know  his office location and along with it, his area of expertise.

The voice on the other end of the line said..”Andy, you don’t know me, but my name is Trish Johnson and last year my cousin Billy bought a home with you”.

“Sure, I remember. How is Bill”? ask Andy.

“Billy is fine”, Trish said, “he wanted me to give you a call because he has a couple of questions”.

Andy thought this was strange that she was calling for Bill. Bill and Andy hadn’t really clicked back when Andy was asked to handle the sale of a lady’s home. It was a For Sale By Owner and this woman had been approached by Bill who wanted to purchase the property. Bill and Andy had met on several occasions to proceed with the transaction, but no matter how Andy had tried to help Bill he just didn’t see it that way. At one point it had even deteriorated to the point when Andy told Bill to get out of his office.

The two were eventually able to put their differences aside and close the transaction. A closing can make the parties forget about their personal differences and at least allow the two individuals to be pleasant towards each other.

“Andy”, the voice continued. “Bill has received a Notice of Default on the property and he ask me to give you a call and to see what could be done about it” said Trish.

Andy began asking the usual questions of a homeowner when they found themselves in this situation.

“Does Bill want to try to keep the house or does he want to sell it and get out from under it”? Andy asked.

Trish’s voice hesitated for a minute before she began to speak. “I might as well tell you Andy, Bill is in the county jai,” she continued.

“He was arrested last week because there was a death,” she said tearfully.

Andy had an immediate flashback. He remembered reading in the paper of a man being arrested for killing his girlfriend. The newspaper account stated the couple had been arguing and the man was arrested and charged with murder. The article stated that the  suspect had thrown his girlfriend out of the second story window to her death.

“Andy, Andy…are you still there”, Trish ask.

Andy’s mind was racing remembering the volatile temper that Bill had sometimes displayed. Then Andy regained his composure and said “Trish, this is an important question, did the victim die on the property or en route to the hospital. Depending upon how you answer will determine what we have to disclose if we sell the property”.

Andy could barely hear her as her voice was still trembling. He could hear the sounds of police sirens in the background as the irony of this entire telephone call continued.

“I think she died on the way to the hospital. I have to go now, they are calling me. I’ll give you a call later this week”. And with that Trish hung up the phone.

Andy’s mind raced to one of the intense arguments he had with Bill and wondered if he was capable of being a murderer. Andy quickly thought next time he enters a hostile situation he needs to try and diffuse it, not heighten the argument to win his point. Certainly not throw someone out of the office as he had previously done with Bill.

It could be life threatening, he thought.

 This is a fictionalized account of The Pasadena Real Estate Market and the life of one of the agents. Any similarities to actual events or individuals are strictly coincidental.

The Debut of “The House of Pasadena”

Should a blog about real estate include exclusive content which only addresses the local real estate market?

Our goal was always to inform and to educate and throw in a little humor from time to time. However, even I must admit market facts and statistics become dry after a while, and dry can be just this side of boring. Over the course of the last several years we have looked at different alternatives to keep things new and exciting. Restaurant reviews, points of interest and entertainment; well there were plenty of other sites doing that, therefore our challenge was to offer articles and anecdotes that no one else was creating.

The “House of Pasadena” to Debut

In consumer products the key to category growth is new products. Authoring a real estate web site is not really any different. You have to produce content that keeps people engaged, wanting to read what you have to say. In the late 90’s, everybody wanted to be a day trader as the stock market reached new highs. Then the bottom fell out and a lot of people lost interest in following the market. Real estate was the same way as many novice beginners loved the label “investor” when in fact the only qualification was just purchasing a book at the book store and had never really owned any property.

If you only offer articles on real estate, people will generally visit your site when they are in the market to buy or sell a home. Our challenge became, “How do we provide creative content that remains real estate focused but also provides entertainment value?

The House of Pasadena

There's more to real estate than contracts and escrow

We will soon introduce an ongoing series about life in the Pasadena real estate arena.

There’s more to real estate than just contracts and escrow. A lot more.

These stories will feature a fictionalized account (could be some truth to that) of our protagonist and the characters he/she has to work with on an ongoing basis. You will experience the dramatics and the emotion that this agent deals with and how they get past the insincerity and the phoniness that has become so pervasive in this business. Many agents outside the Pasadena area have spoken about the “uppity” attitude of agents in the Pasadena area, who single handedly think they are responsible for increasing home values.

The author has assured us that the names will be changed to protect the guilty agents who make this industry so fun, exciting and complete with drama.